HootSuite, Jooners and Trackerbird already on board as SurveyMonkey makes it simpler than ever to spread the survey love
PALO ALTO, CA, February 27, 2013 – Making better decisions based on data-backed insights should be universal. With this in mind, SurveyMonkey launched its developer portal (developer.surveymonkey.com) and new data APIs to unleash powerful new ways for partners to integrate the world’s leading online survey technology. The new offerings, powered by Mashery, the leader in API management platforms and services, make it simpler than ever to integrate SurveyMonkey into mobile and web applications. A SurveyMonkey API integration gives partners access to immediate insight and analysis capabilities, including direct CRM integration, real time response alerts, and respondent demographic snapshots.
“The SurveyMonkey API helps you easily add the number one online survey solution functionality to any application,” said Dave Goldberg, CEO of SurveyMonkey. “This is one more step toward our vision of making it possible for everyone to get the insights they need to make better decisions, and now companies of all sizes have access to our powerful online survey platform.”
HootSuite, the leading social media management system, is one of the first companies to take advantage of the new APIs, with an integration of SurveyMonkey into the HootSuite dashboard planned for later this quarter.
“We’re excited about enabling our customers to survey members of their social communities, as well as view and analyse real-time survey results, from the same place they manage and execute social campaigns,” says Mark Holder, Director of Integration Partners at HootSuite. “SurveyMonkey’s data APIs allow us to do just that, and we’re excited to utilize this innovative offering.”
Jooners and Trackerbird have also integrated SurveyMonkey technology using the new developer portal, featuring an easy-to-use interface and Mashery’s IODocs. Ways these and other partners will utilize the SurveyMonkey APIs include:
- Creating customer support alerts based on responses, e.g. having a negative or positive experience flagged in real time
- Adding contacts to email newsletters or CRM solutions
- Generating quick demographic snapshot of respondents
- Seamless distribution of survey URLs to all marketing channels (e.g. email and social media)
- Quickly add a survey respondent to a newsletter contact list
- Add survey responses into an aggregated HR dashboard (e.g. see all HR related metrics in one place such as applicant tracker, employee feedback and 360° reviews)
Other developers have previously integrated SurveyMonkey technology within email, events and social applications – current partners include MailChimp, Eventbrite, GroSocial, ActiveCampaign, CleverReach and Mad Mimi. These integrations enable companies to deploy a survey to target audiences wherever they are, whether through an email campaign or social media channels. Having customers and users take a survey within a company’s current platform improves the chances that they’ll provide feedback, thereby providing companies with valuable insights to improve their business decisions.
SurveyMonkey is continuing to add API methods for innovative integrations, including a callback feature in the near future which will asynchronously notify applications of new survey responses as they come in. To find out more, please visit Mashery’s Circus Mashimus lounge at SXSW, March 8 – 12th, where the SurveyMonkey developer portal will be on display, or simply contact firstname.lastname@example.org.
SurveyMonkey is the world’s largest survey company, with over 1 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organisations and neighbourhood soccer leagues everywhere.
The company has over 200 employees throughout the United States and Portugal, with headquarters in Palo Alto, CA. For more information, visit www.surveymonkey.com.