Online Shopping Survey

Learn How to Delight Your Online Customers

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How better to ensure customer delight and repeat business than to give shoppers an online experience well beyond their expectations?

And are you? For starters, you need to know whether your customers love your product selection and pricing. Can they find the information that they need online to make a buying decision? Is ordering quick and easy? Can they get assistance if and when they need it? Do they like your shipping and return policies? How easy is it to search your website and discover products?

Even a small business makes a big impression when you create opportunities for your customers to tell you exactly what they want. And online questionnaires are a terrific way to do this.

How to Use Surveys to Create an Outstanding Online Shopping Experience

Ask for honest feedback, and then use it to create the online shopping experience that will win you loyal customers.

Customer satisfaction.

Survey your customers to find out whether they’re enjoying their experience with your business. Identify areas of excellence and opportunity for improvement and then use that information to focus your investments.

Online experience.

Need a faster technology platform? Is it time to spruce up your site’s look and feel? Survey your users to evaluate and improve the online shopping experience you’re delivering.

Product evaluations.

Ask your customers to provide feedback about your products. What did they think of the quality and the cost? Is this a product they would buy online regularly? Find out whether they would consider a regular auto-ship subscription for this product or others.

Net Promoter Score.

Referrals build businesses! Find out whether your satisfied customers would happily recommend you to their family and friends. Poll them to discover whether they would be willing to talk about your business or products via their social networks on Facebook, Twitter, Pinterest and more.

Four Quick Tips for Improving Response Rates

Try these tactics to encourage customers to complete your surveys.

Be brief!

Keep your surveys short and sweet. Know your objective and only ask for the information you need.

Keep it casual.

Use a friendly, welcoming tone. Dabble in light humour if appropriate – but know your audience; humour can be subjective.

Offer incentives.

Little incentives such as a small discount or entry into a draw can help you obtain more responses.

Close the loop.

Let your customers know how the feedback you’re gathering is contributing to their improved online shopping experience.

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3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

Here's why millions of people rely on SurveyMonkey

Unlimited surveys

Send as many surveys and quizzes as you want—even with free plans.

Fast answers

Easily create and send professional surveys. Get reliable results quickly.

Expert approved

Access pre-written questions and templates approved by our survey scientists.

Real-time results

Check results on the go from any device. Spot trends as data comes in.

Fresh ideas

Surveys give you more than just answers. Get feedback and new perspectives.

Actionable data

Extract and share insights from your data with your team.