Integrate SurveyMonkey and Marketo®

Sync survey results with your Marketo leads automatically.

Connecting SurveyMonkey to Marketo gives you a powerful new way to qualify and nurture leads. When you integrate surveys with Marketo, your survey responses automatically get synced with your leads, creating an effortless way to:

  • Update leads and create new records. Capture contact information in surveys and map it to corresponding Marketo fields.
  • Trigger Marketo campaigns. Use survey responses as a catalyst for campaigns and follow-ups.
  • Automate feedback. Gain a deeper understanding of your prospects by setting up surveys for different touchpoints.

We make it simple to get started quickly. Contact us today to learn about pricing for our Marketo integration.

Personalise your marketing automation

Integrating SurveyMonkey with Marketo can give you the information you need to segment leads, manage event communications, conduct market research, and much more. Here are a few ways you can use surveys to focus and improve your marketing automation:

  • Learn about your leads. Join survey and Marketo data to improve lead scoring, allowing you to more quickly identify opportunities.
  • Set up new segments. Use surveys to gather additional lead information and create more focused campaigns.
  • Make contact more frequently. Use surveys as a scalable way to do outreach, measure engagement, and keep your leads current.

Contact us to learn more ways you can use our Marketo integration to enhance your marketing automation efforts.

How the integration works

Our Marketo integration is available for an additional fee to SurveyMonkey customers in Platinum and Enterprise plans. Once you sign up, syncing surveys just takes a few steps:

  1. Connect your Marketo account to SurveyMonkey
  2. Select an existing survey you want to sync to Marketo
  3. Watch survey results automatically populate within your Marketo leads

No additional work is needed after you set up a survey. Leads will automatically update whenever you receive new responses are received.

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