What’s the right path for your business or organization? Before you finalize things like your brand’s messaging, content plan, and website design, get feedback from your target audience with a marketing survey.
Marketing surveys help you understand your target audience’s needs and wants, allowing you to make informed decisions about your business.
So when would you use marketing surveys? And what do potential questionnaires look like? We’ll answer both of these questions on this page, starting with the most popular use cases for marketing surveys.
All in all, marketing surveys are a great way to ask for feedback on new products, services, and features. Survey customers as you pilot new offerings—and course-correct quickly if you’re off target. Beta-test your mobile app, preview your latest ad campaign, or assess the impact of a new bundled offer, and translate those insights into profitable strategies.
Professional survey methodologists write all of our online marketing and market research survey templates. You can use them as is, or customize our online questionnaires to fit your needs. And because we take survey security very seriously, you can feel confident that your data and insights are safe.
Here are some of the most popular uses for marketing surveys on SurveyMonkey:
Need customer case studies but don’t have the resources to create them yourself? Learn how TechValidate can help you get social proof at scale.
We’ve made it easy for you to get started on building any type of marketing survey using our comprehensive collection of survey templates. Pick from survey methodologist-approved online marketing and market research survey templates. You can use them as is, or customize our online questionnaires to fit your needs.
Having a hard time finding enough of the right contacts to survey? Use SurveyMonkey Audience to reach your target market and get your questions answered, quickly.
Please note: Some survey templates are only available in English.
Hungry for more advice? Download our guide to “Writing Survey Questions Like a Pro.”
Here are some ideas to ensure that respondents will answer your surveys.
If your survey is short and sweet, there's a greater chance that more respondents will complete it.
Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.
With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.