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LAST UPDATED: February 15, 2024

1.1 Scope

This Privacy Notice applies to all the products, services, websites and apps offered by SurveyMonkey Inc., SurveyMonkey Europe UC, SurveyMonkey Brasil Internet Ltda., SurveyMonkey Netherlands B.V., and other SurveyMonkey affiliates (collectively “SurveyMonkey”), except where otherwise noted. The services include SurveyMonkey, SurveyMonkey Apply, SurveyMonkey Audience, SurveyMonkey Rewards, SurveyMonkey Contribute, Wufoo, TechValidate, GetFeedback Direct, and GetFeedback Digital. We refer to those products, services, websites, and apps collectively as the “services” in this notice. Unless otherwise noted in your contract, our services are provided by SurveyMonkey Inc. inside of the United States, by SurveyMonkey Brasil Internet Ltda. inside of Brazil, and by SurveyMonkey Europe UC everywhere else.

US residents: Please visit our Region Specific Privacy Notice for more information on our privacy practices specific to individual states. 

This Privacy Notice does not apply to personal information we collect from our employees or job applicants in their capacity as employees or candidates. Employees and candidates should refer to our Employee Privacy Notice or Candidate Privacy Notice, respectively.

1.2 Quick Links

  • For a quick snapshot of how SurveyMonkey treats personal information see our Privacy Basics.

References in this Privacy Notice to data, personal information, or information, are all references to Personal Data. Personal Data means information relating to a living individual (a "Data Subject") who is, or can be, reasonably identified from the information, either alone or in conjunction with other information.

We group consumers or businesses into the following categories:

  • Creator: the business or consumer that holds an account within a SurveyMonkey service that either directly creates surveys, forms, applications, or questionnaires or that can collaborate, commenting, or review surveys, forms, applications, or questionnaires within an account.
  • Respondent: the individual that receives a survey, form, application, or questionnaire powered by a SurveyMonkey service.
  • Panelist: the individual that uses Contribute or Rewards to take surveys sent by SurveyMonkey on behalf of Creators, or an individual that receives surveys through a third party panel provider. Privacy information specific to panelists can be found in our Contribute Privacy Notice, Rewards Privacy Notice, and Third Party Panel Privacy Notice.
  • Visitor: you are just visiting one of our websites because you are curious,  have been invited to review a survey as a guest, or you have heard about us from our marketing and sales channels!

(a) Contact information.

You might provide us with your contact information (for example: name or email address), whether through use of our services, a form on our website, an interaction with our sales or customer support team, or a response to one of SurveyMonkey’s own surveys or forms.

(b) Cookie information.

We use first party and third party cookies and tracking services that employ cookies and page tags (also known as web beacons) to collect data about visitors to our websites. This data includes usage and user statistics. Emails sent by SurveyMonkey or by users through our services also include page tags that allow the sender to collect information about who opened those emails and clicked on links in them. We provide more information on cookies in our Cookies Notice.

(c) Customer support information.

We collect information submitted through our Customer Support portal, such as name, email, and message text.

(d) Usage information.

We collect usage information about you whenever you interact with our websites and services. This includes which webpages you visit, what you click on, when you perform those actions, what language preference you have, what you buy and so on.

(e) Device and browser data.

We collect information from the device and application you use to access our services. Device data mainly means your IP address, operating system version, device type, device ID/MAC address, system and performance information, andbrowser type, and other device, network and browser signals. If you are on a mobile device we also collect the UUID for that device. We also infer your geographic location based on your IP address.

(f) Event data.

Like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses, internet service providers, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system versions, device type and timestamps.

(g) Referral information.

If you arrive at a SurveyMonkey website from an external source (such as a link on another website or in an email) or have been invited to review a survey as a guest, we record information about the source that referred you to us.

(h) Integration data.

We collect information from third parties with whom SurveyMonkey enables integrations in order to allow you to use both services.

(i) Account information.

  • Registration information.
    • You need a SurveyMonkey account before you can use SurveyMonkey services. When you register for an account, we collect your first and last name, username, password and email address.Billing information.
      If you make a payment to SurveyMonkey, we require you to provide your billing details, a name, address, email address and financial information corresponding to your selected method of payment (e.g., a credit card number and expiration date or a bank account number). If you provide a billing address, we will regard that as the location of the account holder to determine the SurveyMonkey entity with whom you contract and the sales tax, if applicable, to be applied to your purchase.
  • Account settings.
    • You can set various preferences and personal details on pages like your account settings page (or on your account settings page for our other products as applicable). These may include, for example, your default language, time zone and communication preferences (e.g., opting in or out of receiving marketing communications from SurveyMonkey).

(j) Address book information.

We may allow you to import email addresses and other contact information into an Address Book so you can easily invite people to take your surveys or fill in your form via our collectors. We do not use this data for our own purposes or to contact anyone, except at your direction.

(k) Survey/form/application data.

We store your survey/form/application data (questions and responses) for you and provide analysis tools for you to use with respect to this data.

(l) First party profile information.

When you sign up for our services you are asked to provide us with information about yourself and to give us more detailed insights into who you are. If you are in a SurveyMonkey Enterprise account this may include providing your photo so your administrator(s) and colleagues can identify you.

(m) Third party profile information.

We may combine information about you from third party sources (such as LinkedIn, ZoomInfo, and other data brokers) with information we hold about you to create a user profile.

  • 3.1 Creator
  • 3.2 Respondent
  • 3.3 Visitor

4.1 Information you share

Many of our services let you share information with others. Remember that when you share information publicly, it can be indexable by search engines. Our services provide you with different options on sharing and deleting your content but we cannot delete content from search engines so you need to be careful about information you make public.

4.2 Information we share

We do not share your information or data with third parties outside SurveyMonkey except in the following limited circumstances:

(a) If you are a Creator that is part of a SurveyMonkey team plan or SurveyMonkey Enterprise plan, your account information and data will be shared with the primary administrator(s) and your survey data may also be visible to other members in your team with whom you share your surveys or with whom you collaborate. Your administrator(s) will be able to view your account data, change your passwords, suspend, transfer or terminate your account or restrict your settings. Please refer to your organization’s internal policies if you have questions about this.

(b) If you are part of a SurveyMonkey Enterprise plan, your plan’s administrator(s) can transfer your survey questions and responses to, or share them with, other members in your team, including your plan’s administrator(s) themselves.  Your plan’s administrator(s) can also delete your survey questions and responses.  Your plan’s administrator(s) may also have the ability to make changes to any aspects of your survey questions and analysis.  Please refer to your organization’s internal policies if you have questions about this.

(c) If your organization has purchased a SurveyMonkey Enterprise account and you are using an email address on a domain owned by your employer or organization linked to your individual account, you may be asked to migrate to the SurveyMonkey Enterprise Account and your email address, name and account data will subsequently be visible to the primary administrator(s) for that account once you have been migrated. You may be notified in advance of this migration and given an opportunity to change the email address linked to your account if you are not using your account for business purposes.

(d) To help us provide certain aspects of our services we use our affiliates and trusted key partners – in particular, we engage third parties to:

  • facilitate our collectors for sending surveys by email or text to Respondents. For email delivery, we use SparkPost and for text/SMS services we use Twilio. We share the relevant contact information for respondents (email address or phone number as applicable) with these third parties.
  • facilitate Creators in making payments.
  • to facilitate the delivery of certain features, for example if you use the “Create a survey using AI” we will send your survey prompts to our AI vendor. We recommend that you do not include Personal Data in these prompts but if you do they will be shared with the AI vendor. 
  • to detect fraud (to include, for example, performing identify checks or verify malicious IPs).
  • deliver and help us track our marketing and advertising content.
  • help us track website conversion success metrics.
  • manage our sales and customer support services to you, including for resolving any disputes.

(e) We enter into confidentiality and data processing terms with partners to ensure they comply with high levels of confidentiality and best practices in privacy and security standards and we regularly review these standards and practices. You can find more information in our Subprocessor Statement.

(f) On your instructions, we share your information or data if you choose to use an integration in conjunction with SurveyMonkey services, to the extent necessary to facilitate that use. See further information here on our API partners.

(g) We also may have to share information or data for the following purposes:

  • To meet any applicable law, regulation, legal process or enforceable governmental request;
  • To enforce applicable policies, including investigation of potential violations;
  • To detect, prevent, or otherwise address fraud, security or technical issues;
  • To protect against harm to the rights, property or safety of our users, the public or to SurveyMonkey and/or as required or permitted by law; and
  • To facilitate a sale, merger or change in control of all or any part of our company or business or in preparation for any of these events.

If you are a Creator, we generally do not delete the data in your account as long as your account is active – you are responsible for and control the time periods for which you retain this data. You can read about this here for account use. Here are some exceptions: 

  • If you are a SurveyMonkey Basic (free) user on our platforms and you have not engaged with the service actively for some time, we reserve the right to delete your account and data in accordance with our data retention policy. 
  • If you have exceeded your response limit as a SurveyMonkey Basic (free) account holder, we will delete the overages if you do not upgrade within a fixed timeframe. 

We also encourage Creators to actively review their data retention practices in their account and take care to retain data only as long as is strictly necessary. 

We also describe the expiry periods for cookies on our websites in our Cookies Notice

We and our partners use cookies and similar technologies on our websites. For more information see our Cookies Notice. For information about cookies used in our surveys please see Cookies used on Survey Pages. If you are a customer of SurveyMonkey and separately use cookies or similar technologies in conjunction with any of our products and services, then you yourself will be responsible for complying with any laws related to the use of those technologies and this Privacy Notice is not applicable to that use by you.

You can also choose to remove or disable cookies via your browser settings and, depending on your geographic location you can withdraw consent to non-essential cookies using the in-product cookie preferences tool.

You can opt-out from direct marketing in your account and we provide opt-out options in all direct marketing emails. Finally, if you do not wish to see personalized marketing content on the web related to our service you can clear the cookies in your browser settings. See our Help Center article on how to do this here

We have a security statement related to our self-serve businesses (SurveyMonkey and Wufoo) available to view here. For information about security related to our other business lines you can speak to a sales representative by completing the form here.

Our services (including creating and responding to surveys) are not intended for and may not be used by minors. “Minors” are individuals under the age of 16 (or under a higher age as provided in certain countries or territories). SurveyMonkey does not knowingly collect Personal Data from Minors or allow them to register. If it comes to our attention that we have collected Personal Data from a Minor, we may delete this information without notice. If you have reason to believe that this has occurred, please contact customer support.

Your information and data may be processed in and transferred or disclosed in the United States and countries in which our affiliates are located and in which our service providers are located or have servers. You can view a list of these locations in our EU Data Transfer Statement. You can also read about data that is stored in our other data centers here in our International Data Center Overview. We ensure that the recipient of your Personal Data offers an adequate level of protection, for instance by entering into the appropriate back-to-back agreements with standard contractual clauses or other transfer mechanisms as approved by the European Commission or relevant data protection authority.

We have also provided a help article which answers some additional questions about data transfers to the US.

9.1 EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF Principles.

SurveyMonkey Inc. has self-certified its compliance under the EU-U.S. Data Privacy Framework, the UK Extension and the Swiss-U.S. DPF Principles. SurveyMonkey is committed to subjecting all personal information received from the European Union (EU) member countries, the United Kingdom, and Switzerland to the Framework’s applicable Principles. To learn more about the DPF, see https://www.dataprivacyframework.gov/s.

SurveyMonkey also complies with the onward transfer liability provisions of the DPF.

When SurveyMonkey receives personal information under the DPF and then transfers it to a third-party service provider acting as agent on SurveyMonkey's behalf, SurveyMonkey has certain liability under the DPF if both (i) the agent processes the information in a manner inconsistent with the DPF and (ii) SurveyMonkey is responsible for the event giving rise to the damage. In certain situations, SurveyMonkey may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

With respect to Personal Data received or transferred pursuant to the DPF, SurveyMonkey is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. Please contact SurveyMonkey as described in Section 11 below if you have any concerns or complaints of any nature. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider, (free of charge) at https://www.jamsadr.com/dpf-dispute-resolution.

Under certain conditions, more fully described on the DPF website https://www.dataprivacyframework.gov/s/article/How-to-Submit-a-Complaint-Relating-to-a-Participating-Organization-s-Compliance-with-the-DPF-Principles-dpf, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

If you have provided survey responses, filled out a form, submitted an application, or provided website feedback to a Creator using SurveyMonkey services, that Creator is the controller of your data, and SurveyMonkey is the processor of that data. 

For SurveyMonkey Enterprise account holders, your organization’s primary administrator controls some basic account level information which you input when setting up your account like name, email address and profile photo.  

If you have provided survey responses, filled out a form, submitted an application, or provided website feedback directly to SurveyMonkey, then SurveyMonkey is the controller and our use of that data is described in our SurveyMonkey Research Privacy Notice

If you are a Creator and have received more responses than your plan allows (“overage data”), SurveyMonkey is the controller over the overage data until you change your plan type, or the overage data is deleted in accordance with section 12.4 of our Terms of Use or per the terms of your negotiated contract.

SurveyMonkey is a controller for the account-level data provided by its Creators and panelists from Contribute and Rewards.  

You may wish to exercise a right to obtain information about yourself or to correct, update or delete that information. For more information about these rights you can read about it here. Some of these rights may be subject to some exceptions or limitations in local law. Please note your rights and choices vary depending upon your location. We will take reasonable steps to verify your identity and we will respond to your request to exercise these rights within a reasonable time (and in all cases within 30 days of receiving a request) subject to the below for specific categories of person.

11.1 Apply Applicants

For SurveyMonkey Apply users please see information on how to exercise your rights here.

  • 11. 2 Creator
  • 11.3 Respondent
  • 11.4 Panelist
  • 11.5 Visitor
  • 11.6 Authorized Agent

11.7 Other rights and choices

  • For rights and choices specific to US consumers, please refer to our Region Specific Privacy Notice. Please note we will take reasonable steps to verify your identity and the authenticity of your request as described in that Notice.

11.8 Contact

Except as explicitly provided herein, please use the following contact information for privacy inquiries

SurveyMonkey Inc.
1 Curiosity Way
San Mateo, California 94403
United States
Or contact us here.

SurveyMonkey Europe UC
2 Shelbourne Buildings,
Second Floor,
Shelbourne Rd
Ballsbridge,
Dublin 4,
Ireland
Or contact us here.

Data Protection Officer: SurveyMonkey's Data Protection Officer is registered with the Irish Data Protection Commission.  Contact our DPO at dpo@surveymonkey.com.
Note that our contact form is the best way to make a rights request with us.

11.9 Complaints

If you are a resident in the European Union and you are dissatisfied with how we have managed a complaint you have submitted to us, you are entitled to contact your local data protection supervisory authority. As SurveyMonkey Europe UC operates its business in Ireland, it operates under the remit of the Irish Office of the Data Protection Commissioner (see: IDPC Website).

We can make changes to the Privacy Basics and this Privacy Notice from time to time. We will identify the changes we have made on this page. In circumstances where a change will materially change the way in which we collect or use your personal information or data, we will send a notice of this change to all of our account holders. 

ALTHOUGH THIS NOTICE APPLIES TO ALL OUR SERVICES, IF YOU ARE USING THE BELOW SERVICES PLEASE CLICK ON THE RELEVANT LINK TO BRING YOU DIRECTLY TO SERVICE SPECIFIC INFORMATION:

13.1 TechValidate

Our main Privacy Notice applies to our TechValidate users except where the Privacy Notice specifies a section that is only applicable to our survey tool.

13.1.1 TechFacts

TechFacts are published on an anonymous basis – that is, no Respondent Personal Information displayed in a TechFact unless your Respondents authorize the use of their name and company affiliation. You are able to see the individual respondent’s identity in your account and, if you give a SurveyMonkey employee permission to view that response, then SurveyMonkey will also see this. However, we never publish or disseminate this information (unless you explicitly ask us to do so).

We assign a unique identification number to each TechFact. The ID will appear on each copy of the TechFact. Our site is designed so that visitors may look up and view TechFacts without the collection of any personal information (except for such visitor's internet protocol (IP) address).

13.2 SurveyMonkey Apply

SurveyMonkey Apply is an online application system that helps organizations collect applications, manage subscriptions and facilitate reviews. Our main Privacy Notice applies to apply.surveymonkey.com (“SurveyMonkey Apply”) except where the Privacy Notice specifies a section that is applicable only to our survey tool. Responses and Respondents in this section are intended as reference to applicants and their applications for the purposes of use of SurveyMonkey Apply.
When an applicant submits an application through SurveyMonkey Apply, their login information can be used for multiple applications across the SurveyMonkey Apply site.
If you have any questions about your personal information in the context of our SurveyMonkey Apply service, you can contact us here.

13.3 Wufoo

Our main Privacy Notice applies to our Wufoo users except where the Privacy Notice specifies a section that is only applicable to our survey tool.

13.3.1 Your control over your form data

We store your form data (form content and responses) for you. You have the following controls over your form data:

  • Download/backup your form data. We provide you with the ability to export, share and publish your form data in a variety of formats. This allows you to create your own backups or work with your data offline. See here for data exporting instructions.
  • Delete your form data. You can delete your form data (including parts of forms, entire forms, and responses to forms) through your account's user interface. See here for how to delete form entries.
  • Cancel your Wufoo account. You can cancel your Wufoo account at any time through your account management page. Any cancellation of your Wufoo account will result in the deletion of your account and all form data stored in it. This data cannot be recovered once your account is cancelled. Please be aware that we may for a time retain residual information in our backup and/or archival copies of our database for up to 90 days.

We would like to emphasize that we will not use your form data to compete with you, market to your clients, or contact them for any other means of profit. We will also not sell your form data to anyone.

13.4 GetFeedback Digital (formerly Usabilla)

Our main Privacy Notice applies to our GetFeedback Digital users, except where the Privacy Notice specifies a section that is only applicable to our survey tool, or information in this section distinguishes our treatment of data and information in the case of GetFeedback Digital’s service, in which case this Section takes precedence.

  • Information about GetFeedback Digital APIs is provided here.
  • Information about GetFeedback Digital partners is provided here.
  • We do not delete customer data unless the customer has instructed us to do so. If you request that we delete data within your account or you close your account all data is deleted permanently within 6 months. Customers can also set a data retention periods between 1-36 months after which data is automatically deleted.
  • Sentiment Analysis and other additional machine learning features are auto-implemented for all customer accounts and cannot be switched off. If you do not wish to collect sentiment on your response data you should avoid use of open text response questions. 
  • To adjust your preferences and settings around data and information you must be logged into your account and/or can contact GetFeedback Digital’s team at privacy@getfeedback.com for assistance or you can read about this more here.
  • To exercise your data rights (as described in our main Privacy NoticeSection 14 above) you can use our contact form (please specify that this is a GetFeedback Digital request) or you can contact GetFeedback Digital’s team at privacy@getfeedback.com.

13.5 GetFeedback Direct

Our main Privacy Notice applies to our GetFeedback Direct users, except where the Privacy Notice specifies a section that is only applicable to our survey tool, or information in this section distinguishes our treatment of data and information in the case of GetFeedback Direct's service, in which case this section takes precedence. If you are part of any of our early adopter programs our main Privacy Notice will apply to you.

13.5.1 Sentiment Analysis

Sentiment Analysis and other additional machine learning features are auto-implemented for all customer accounts and cannot be switched off. If you do not wish to collect sentiment on your response data you should avoid use of open text response questions. 

13.5.2 Salesforce
GetFeedback Direct is a Salesforce ISVforce partner. If you have created a GetFeedback Direct account, the registration information you provide will be disclosed to Salesforce.com, Inc. and will be used by Salesforce.com, Inc. pursuant to its privacy policy (see Salesforce Privacy Policy). More information about how to automate emails in GetFeedback Direct using Salesforce is available here. Information about displaying a Post Chat Survey in Salesforce Chat can be found here.  

13.5.3 Suppression Lists

You can manage your suppression lists and map these to Salesforce so as to ensure you comply with unsubscribe requests from your Respondents by following the steps outlined here. For clarity, we are not responsible for how you manage your suppression lists.

13.5.4 Contact Us

To exercise your rights (as described in Section 11 of the Privacy Notice), please contact the GetFeedback Direct support team at help@getfeedback.com.

13.6 Audience

If you are a panelist using our Rewards or Contribute apps, please read the following notices as they apply to your use of those Services:

If you are a panelist responding to a SurveyMonkey survey through a third party, please read the following notice as it applies to your use of those Services: