Event Benchmarks for Attendee Satisfaction Surveys

See if your event survey feedback meets industry standards


Whether you’re hosting a charity dinner or convention, you want to make sure your event attendees have a seamless experience.

Why? If someone hires your organisation to host an event, they may not ask you again if their attendees weren’t impressed. Or if your businesses hosts your own events, you may lose out to competitors if you don’t give attendees a compelling reason to choose your event again. Maybe you’ve already gotten an edge by using event planning surveys, but how do you know if your event was truly a success?

To make it easy for you to see how you stack up against your biggest competitors, we compiled the data from thousands of event feedback surveys into a comprehensive event feedback benchmark report.

Free Benchmark Data Report

See how you’re doing by comparing the results of your event feedback survey against the SurveyMonkey benchmarks.

Get the report →

Why event feedback matters

You’ve invested a lot of time and money into creating a great event. And you need to fill seats and know that attendees will be your biggest advocates. Would attendees recommend your event to others? What could you do to make it more likely that they return? That’s where event feedback surveys come in.

When you use our Event Feedback Survey Template, you get explicit feedback on what’s working (and what’s not) when it comes to your events. You’ll learn what attendees think of your event, including how unique your event is and if attendees feel they got their value for their money.

That way, you can make vital changes to your events that’ll give attendees a memorable, enjoyable experience and keep them coming back for more. But finding out where you need to make changes is only the beginning.

Sign up for a FREE account to create and send a event feedback survey in minutes.

I have my event feedback survey results. What’s next?

Maybe you already sent out an event feedback survey. Or perhaps you’re planning on sending one out this year. Understand what your results really mean by using your initial event feedback scores to set internal baselines or benchmarks. Then repeat the survey periodically to see whether your scores move in the right direction.

While tracking your event performance over time is important, you also need to know your events compare to others. If 72% of your attendees say your event was organised, how do you know whether that’s good or bad?

Knowing where you stand—and creating goals from there—takes perspective. Although “only” 72% of your attendees say your event was organised, you’d feel pretty good about it if you knew you were in the 99th percentile. Our event feedback benchmark data is designed to give you that context.

Here’s a peek at some of the data we’ve collected from the event feedback survey:

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Did you know that 85% of attendees feel they got the information they need prior to an event?

Where does your organisation stand? Download our free Event Feedback Benchmarks Report today to see more event benchmarks—and start setting smarter goals for your organisation. Or explore our other benchmarks to see how we can help you compare your event feedback survey results against industry benchmarks.