Where do you live? What do you do? And how old are you? How healthy are you? Sorry about the personal questions, but demographic questions can give you a lot of great information about certain populations. Learn more about customers, clients and market segments with demographic surveys, and do more to meet the needs of your target audience. Whether you’re developing products, providing health services, understanding public opinion – or even selling cars – knowing more about the demographic makeup of survey respondents can tell you a lot.
Get a head start with expert-certified templates or create your own custom demographics questionnaire. SurveyMonkey makes it easy to design surveys, collect answers and analyse results. Get started for free.
Please note that some demographics survey templates are currently only available in English.
SurveyMonkey demographic surveys can provide users in industries across the public and private sectors with relevant information about any target audience. They can also help you segment audiences with different needs based on income, gender, location and other factors. Here are a few areas where demographic research can make a big difference:
Use surveys as a tool for learning more about your customers, clients, employees or citizens. Start with our survey templates or create your own. Professional survey methodologists write all of our templates, so you can use them as is. You can also customise templates to suit your needs or create your own using the certified questions available in our Question Bank.
Here are a few expert-designed demographic survey templates:
Online surveys are a great way to reach a broad audience. You can post demographic questionnaires to your website, send them via email or ask for responses via Facebook and other social media channels.
We provide guides about how to write good survey questions, as well as how to create and conduct surveys. Check them out! And in the meantime, try these tips to encourage respondents to complete your surveys.
Here are some ideas to ensure that respondents will answer your surveys.
If your survey is short and sweet, there's a greater chance that more respondents will complete it.
Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.
With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.