The path toward buying and then using your product likely takes several steps. There’s the awareness stage, where prospects become familiar with the different options that are available. The consideration stage, where they evaluate the different options. And finally, the purchasing stage, where they decide on the specific product they’ll move forward with.
Become familiar with each stage of the purchasing lifecycle in your product category with our 17-question consumer behavior survey template. The feedback will help you better approach each stage of your prospects’ buying process.