Get a competitive edge with
investment research surveys

Validate your investment hypothesis by talking to consumers before anyone else does.

CHOOSE YOUR AUDIENCE

Detect exclusive consumer insights
Anyone can subscribe to syndicated data sources. Gather your own insights straight from consumers.
Confirm your hunches about market trends
Discover where markets are going by asking our consumer panel, so you can invest with confidence.
Keep an eye on your investment portfolio
Track brand performance and monitor competitive shifts in the market to know when it’s time to double down or exit.
Fast investment research gives you an advantage
Anticipate stock market trends before a crucial earnings call. Jump into a startup’s funding round right on time. Quickly assess market trends in categories such as:
  • Consumer goods
  • Food and beverages
  • Entertainment and media
  • Tech and telecom
  • And more...
Check out this article to see many other ways in which private equity firms, hedge funds, venture capitalists, and investment analysts are using SurveyMonkey Audience.
Brand Tracking

Ask consumers questions to make solid investment decisions

Should you enter a category? Stay in it? Leave it? Track key consumer metrics to test your investment hypotheses with proprietary insights.

Purchase intent

Learn what consumers are buying or likely to buy.

Price sensitivity

Know if a price change would encourage brand switching.

Product reception

Measure if new products will increase consumers’ likelihood to buy or upgrade.

Subscription and churn

Track whether brands are retaining their customers.

Brand health

Determine brand value and predicted success in the market.

Global scale

Quantify market size and brand penetration internationally.

Competitive analysis

Benchmark key performance indicators against the major players in the category.

Customer satisfaction

See if your investment target is executing on marketing and customer service strategies.
SurveyMonkey Audience is ideal for investment research

Reach the people you need and do robust research that will ensure ROI.

Global

Our survey panel in 100+ countries helps you see how a brand expands globally.

Fast

Launch projects 24/7. Use High Priority status when you need ultra-fast results.

Targeted

Reach users in any category with targeting options and custom screening questions.

Insightful

Filter and compare data. Export to Excel and SPSS or integrate with Tableau.
Investment Research
“SurveyMonkey Audience helps us look at trends in streaming music, streaming video, social networking, ecommerce, etc. Investors can follow what’s changing over time and see if their investment thesis remains on track or if it has changed.”
Robert Peck
Managing Director & Internet Equity Analyst, SunTrust Robinson Humphrey
SunTrust Robinson Humphrey

It's easy to get started

TARGET
Listen to the right audience, selecting it by demographics and other criteria.
SEND
Launch projects as fast as your strategy requires. Monitor them 24/7.
ANALYZE
Watch your results start rolling in minutes after launch. And start making decisions fast!

There’s a lot more you can do with SurveyMonkey Audience

Price testing
Will customers pay more for your product? What should you charge for a new one? Do all your pricing research here.
Brand tracking
Measure and track brand performance metrics like brand awareness, favorability, conversion, and loyalty.
Consumer behavior
Get crucial consumer insights–like attitudes, perceptions and shopping habits–by surveying your market.
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