Market research examples: Do more with SurveyMonkey Audience

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A global survey panel with plenty of market research use cases

SurveyMonkey Audience is the fastest way to do your own consumer research. Check out these market research examples to inspire your next project!
Ad testing
Ultra-fast ad testing helps you ensure that your campaigns are on target before you launch.
Product development
Be a master at product innovation by testing concepts early on in your development process.
Brand tracking
Measure and track brand performance metrics like brand awareness, favorability, conversion, and loyalty.
Crisis management
Get ahead of a PR crisis by tracking how the news spreads and how it affects your brand.
Content creation
Transform your content marketing with fresh story angles and newsworthy ideas based on market research.
Investment research
Stay ahead of the pack! Gather proprietary consumer opinions and detect key market trends.
Consumer behavior
Get crucial consumer insights—like attitudes, perceptions and shopping habits—by surveying your market.
Price testing
Will customers pay more for your product? What should you charge for a new one? Do all your pricing research here.
Academic research
Research paper? Final thesis or dissertation research? Validate your hypothesis by surveying the right people.
"SurveyMonkey Audience enables us to confirm whether our data hunches are correct."
Graham Abrey
Digital Manager, BMW Group Australia
BMW

It's easy to get started

TARGET
Select your target audience by demographics, consumer behavior, geography, & more.
SEND
Launch projects automatically and on your schedule. Monitor them 24/7.
ANALYZE
Watch your results roll in and turn your insights into action fast!

Start getting fresh insights minutes after you launch

For any of these market research examples, SurveyMonkey Audience is the fastest way to access survey respondents in over 100 countries. And it’s so easy to use that you don’t need to be the resident market researcher to come up with great ideas powered by the voices of real people.

You can launch your own project for any of these market research use cases today.
Start getting insights now!