Respond quickly to unexpected news
It’s called ‘crisis’ for a reason. It comes about when you least expect it and you need to react just as fast.
Be ready for anything at any time
Talk to your market to respond to all sorts of PR surprises: negative coverage, product recalls, offensive ads, poor customer interactions, and more.
Stay ahead of an evolving PR crisis
Social media discourse is a living, breathing animal. Track your brand’s perception to stay on the right path and monitor reactions to your communications strategy.