Measure all your crucial brand metrics with SurveyMonkey Audience
Surveys can answer your questions at all stages of the brand conversion funnel. Send repeat surveys to consumers in your target market, stay within your budget, and detect trends over months and years.
Have consumers heard of your brand?
How well do consumers know your brand? Have they used it?
What attributes do consumers associate with your brand?
Do consumers like your brand more or less than your rivals?
Is your brand in consumers' consideration set?
What brand would be consumers' top choice?
Do consumers in your category switch brands a lot?
Brand Net Promoter® Score
Are consumers willing to recommend your brand to others?
How to power your brand research with SurveyMonkey Audience
Reach your target market now
Our global panel is the most precise way to access your ideal sample. Use targeting options, custom screening questions, and more to find consumers in any group.
Measure often, act faster
Conduct brand tracking studies more often than ever with our fast, cost-effective solution. Monitor your brand’s perception before, during, and after campaigns to measure impact.
Avoid bias in your sample
Our panelists cannot take the same survey twice in a 100-day period, which guarantees your unaided brand awareness results are reliable.
Analyze trends, get insights
Use our Analyze tool to filter and compare results. Export data into statistical software for powerful analytics.
See how GoPro tracks brand health with SurveyMonkey Audience
“SurveyMonkey Audience makes it easier and faster to help our clients make decisions about their brand direction or gain valuable insight into their target market.”
CEO, Huckleberry Branding
It's easy to get started
Select your target audience by demographics, consumer behavior, geography, and more.
Launch projects automatically and on your schedule. Monitor them 24/7.
Watch your results start rolling in minutes after launch. And start making decisions fast!
Start tracking your key brand metrics today
Keep the pulse on your brand awareness, loyalty, and more with fast responses from your target market.