SurveyMonkey Audience pricing

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The 3 factors that determine your Audience survey cost

Fast
SAMPLE SIZE
How many completed survey responses you need.
Fast
SURVEY LENGTH
The number of questions you ask in your survey.
Fast
TARGETING CRITERIA
Attributes, balancing, and incidence rate.

Examples of Audience market research projects

A sporting goods store wants to test new logo, headline, and home page concepts
  • 10-question survey
  • General U.S. population
A tech accessory company wants feedback from women on their latest iPhone case design
  • 500 responses at $3.00 per response
  • 20-question survey
  • Female iPhone owners in the U.S.
An ad agency wants to understand habits and attitudes of daily coffee drinkers
  • 1,000 responses at $2.75 per response
  • 25-question survey
  • 64% incidence rate
"SurveyMonkey Audience has given us the ability to test ideas without depleting resources."
Elizabeth Maas
Brand Manager, fairlife
Fa!rlife