Leader in online surveys adds leader in online forms to expand services for customers
Palo Alto, Calif., April 25, 2011 – Today SurveyMonkey, the leader in web-based survey solutions, announced the acquisition of Infinity Box Inc., the makers of Wufoo, a web application to create online forms. As part of the transaction, the entire Wufoo team will relocate to Palo Alto to join the combined company and help fuel SurveyMonkey’s continuing growth. The terms of the transaction were not disclosed.
Wufoo was created in 2006 to provide an easy and efficient process for creating online forms, one of the most essential and commonly used interfaces for collecting data on the web. The application’s HTML form builder automatically builds the database, backend and scripts needed to collect and understand data so users can create surveys, contact forms, registrations and other forms without writing code. In addition, customers frequently use Wufoo’s forms to process online transactions. With Wufoo, a process that previously required hours of work by web developers can be done by anyone with web access in a matter of minutes.
"Wufoo is the market leader in online form creation and a perfect fit for SurveyMonkey," said Dave Goldberg, SurveyMonkey CEO. "From the product and business model, to the team and culture, we are absolutely delighted to welcome the company into the SurveyMonkey family and look forward to increasing the reach and scale of an already outstanding product through our platform."
"Everyone at Wufoo is very excited about joining the SurveyMonkey team, and the expansion opportunities for our business that will result from this combination," said Wufoo co-founder Kevin Hale. "By leveraging SurveyMonkey’s international resources, knowledge scaling infrastructure and expertise with large data collection systems, we will be able to increase the scope, performance and reliability of Wufoo’s services."
The acquisition will allow SurveyMonkey to offer online forms, in addition to surveys, to collect users’ insights and data. Over the past two years SurveyMonkey has continued to enhance services by actively evaluating opportunities to partner and invest in complementary businesses. In January, SurveyMonkey announced it had formed a strategic partnership with ClickTools, a leading survey provider on salesforce.com’s AppExchange. In 2010, SurveyMonkey successfully completed a $100 million debt financing and also acquired telephone-based survey company Precision Polling.
About Infinity Box
Founded in 2006, Infinity Box was started on the belief that forms were the starting point for building anything useful on the web. After 6 months of development, the three founders, Chris Campbell, Kevin Hale and Ryan Campbell, built Wufoo, a web application that removed the inefficiency and tediousness out of the form building process. Wufoo reduced what used to take days (if not weeks) by trained professionals into something that could be done by anyone in minutes.
Sard Verbinnen & Co
Founded in 1999, SurveyMonkey is the world’s leading provider of web-based survey solutions. Powerful, yet easy-to-use, SurveyMonkey helps millions of people gain the insights they need to make more informed decisions. Customers include 100% of the Fortune 100, as well as other businesses, academic institutions, and organisations of all shapes and sizes. And they count on SurveyMonkey to gather just about every type of feedback possible– from customer satisfaction and course evaluations, to event scheduling and employee performance reviews.