SurveyMonkey Logo

Reach your target audience

Survey who you want, when you want with powerful targeting that lets you fine tune your audience.

Globe of headshots around the world

Get access to a global audience

80M+

people

100+

countries

50+

languages

50+

attributes

How to find your target audience

  • We make it easy to find the exact people you want to reach and buy survey respondents based on your unique needs
  • Our online panels let you choose your audience based on 50+ profiled attributes, including:
    • Demographics
    • Firmographics
    • Employment status
    • Hobbies
    • and more
  • Our audience data is regularly refreshed and always up to date so you know you’re reaching the right people

Refine your audience with screening questions

Target niche markets beyond our pre-profiled attributes with custom screening questions.

  • Use survey question logic to ensure panelists answer questions relevant to them
  • Only pay for relevant responses by adding disqualifying questions to your survey
  • Select your qualification rate and we’ll automatically calculate your project cost

Balance your online sample based on your needs

Want to hear from women? Looking for responses from Gen-X? Get representative results or remove balancing for more flexible targeting.

  • Get representative online sample according to the US Census distribution
  • Customize gender or age buckets to match your target audience
  • Remove balancing to get results faster if you don’t need a representative sample
Slider choosing gender percentage targeting

Leading brands use SurveyMonkey for market research

mrx-logo-ibm
Tweezerman
JUST
Raymond James
Allbirds
Anna Konopacz
Anna Konopacz
Sr. Manager, Consumer Insights

"SurveyMonkey Audience allows you to reach customers you didn't know you had. I've been able to hone in and target specific markets."

Questions about targeting? We’re here to help.