How does a company like GoPro successfully expand into international markets full of competition and diverse customer bases?
While it’s tough to establish a direct cause-and-effect relationship to business results, there are some good behaviors that will always pay off:
- Stay curious so you can always remain on the cutting edge.
- Listen to what customers really think.
- Always be on the lookout for answers.
Guess what? Surveys are the perfect solution for all those. In fact, they’re critical.
Michael Zoglio, head of analytics at GoPro, said using surveys to listen to customer needs and understand new markets was critical to the success of GoPro’s aggressive international expansion.
“We did 60% of our sales in Q1 outside the U.S. I don’t think we could have achieved these outcomes without SurveyMonkey,” he said.
Want to find out how GoPro used SurveyMonkey to help pull this off? Take a look!