Price is the top factor cited for people deciding whether or not to make purchases online, followed by rates for shipping and how quickly they can get the product.
- 80 percent of consumers overall say price is a factor
- 67 percent also care about shipping rates
- 59 percent overall care about the speed of delivery with millennials caring the most about this (65 percent) and seniors, the least (48 percent).
- For seniors, customer service mattered more (53 percent) than delivery speed. The 65+ also care less about the web-based or mobile experience of an online retailer compared to younger age groups. Just 13 percent consider the web design and 10 percent care about the mobile app experience.
For more detailed results, click through the interactive toplines below.
Read more about our polling methodology here.