People Powered Data—it all kicked off on July 17, 2017! We took nearly 20 years of learning and execution, and launched a whole new suite of business solutions that turn the voices of people into actionable data. Today’s businesses are largely defined by data, yet they find themselves swimming in metrics and unable to discern the reasoning behind it all. And so we’ve gone from helping individuals inside of companies to now helping organizations themselves with our expertise, scale, a battery of purpose-built solutions, and features fueled by machine learning fed by an aggregate of billions of responses.
Approximately 2.3 trillion gigabytes of data flow into businesses every day, and experience has taught us there is either a person or group of people at the heart of just about every single point of data. Why should this matter to you? Because those people form a narrative, and collectively they tell a story which is absolutely critical to your business outcomes. The title of that story is “Why?”
Failure to consistently tap into the people behind your data can decimate your customer and employee retention rates, damage your reputation, or cause your business to collapse entirely. However, successfully and systematically being able to tap into “Why” at scale is not only your best strategy for growth—it can prove to be a highly competitive advantage, allowing your organization to go beyond basic trends. “Why” enables you to better predict market appetite, discern consumer and competitor habits, and identify meaningful opportunities sooner. It can also provide tidal waves of inspiration on how to create products, services, interactions, and campaigns that will broaden your customer base, and improve employee engagement.
People Powered Data enables you to have millions of conversations at once with precisely the people who matter most to your organization, every day. And now we’re going to provide you with the training and tools you need to uncover the meaning, the stories, and ultimately the value of the “Why” behind the information you collect, so you can take action with confidence.
We’re starting with the eGuide, Data by the people for your people, where we introduce you to the fundamentals of People Powered Data, why you need it, what it is, and how it works. Within its pages you’ll find:
Keep in mind, this is just the beginning. We’re working hard to ensure that businesses of all kinds can better understand the people behind their data and how best to tap into the insights they provide. We invite you to continue with us as we help you to discover best practices in depth, and explore the value of People Powered Data as it relates to specific use cases and industries.