Pre-check application
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Applicants wishing to tender for the EU-funded poinsettia marketing campaign “Stars Unite Europe” 2021-2024 should fill in this pre-check form. The campaign will run from 1st June 2021 - 31st May 2024 (some preparation may be required beforehand).
If your pre-check application is shortlisted to proceed to the next stage, you will receive a detailed briefing and templates to submit a full proposal in November 2020.
The campaign will be active in: Germany, Spain, France, Italy, The Netherlands, Poland, Sweden
The campaign will be active in: Germany, Spain, France, Italy, The Netherlands, Poland, Sweden
Application deadlines
The pre-check application deadline is 3 November 2020, 11pm CET.
This is not your full application tender. Shortlisted agencies will receive a full template to make an offer in early November, with the final deadline in early December.
Budgets
• For Germany, by far the biggest market for poinsettias, approx. 145,000€ per year is allocated (438,500€ for 3 years).
• For the other six countries, approx. up to 50,000€ is available per country campaign per year (147,750€ for 3 years).
• Approx. 110,000€ per year is available for international measures - pictures, texts, layouts, etc. (333,000€ for 3 years).
• Budget splitting will be arranged if specific areas of the campaign are offered.
• Approx. 110,000€ per year is available for international measures - pictures, texts, layouts, etc. (333,000€ for 3 years).
• Budget splitting will be arranged if specific areas of the campaign are offered.
Activities
There are five main campaign areas, each with different activities available for tender:-
International campaign Core materials for use by all countries: social media, blog uploads, text writing, photoshoot briefing, video production, digital PoS materials |
Country campaign Delivering the campaign in national markets via PR, media, events, social media |
Printed point of sale (PoS) materials Distributing printed materials to retail stores (Germany & Poland only) |
Trade fair IPM Essen Organising booth |
Cross-media promotion in Germany Specialist media coverage to reach both trade and consumer (Germany only) |