Telephone Fundraising Survey

The telephone has been a critical component of the fundraising mix for over three decades. During the pandemic, it has become an even more vital channel for charities to engage in meaningful conversations with existing and potential supporters.

As the sector looks to the future, we are keen to understand what role the telephone will play in supporter journeys and campaigns. Similarly, we want to understand the current challenges you are facing in adapting to new ways of working and regulatory changes.

The survey will be open until 13th December.

Privacy Notice:

The Chartered Institute of Fundraising of Charter House, 13-15 Carteret Street, London SW1H 9DJ is the data controller.
All tracking has been turned off this survey and the information you provide will be anonymous unless you choose to provide your email address at the end of the survey. If you provide an email address, we may contact you about your responses or to discuss your approach to telephone fundraising. This information will only be used to help us with a guide we are writing.

Question Title

* 1. What is the size of your organisation, based on voluntary income? (by voluntary income, we mean income from donations, events and other fundraising activities)

Under £500,0000

£500,000-£999,999

£1 million-£10 million

£10 million-£50 million

£50+ million

Question Title

* 2. Does your charity currently use the telephone as part of your fundraising and engagement with supporters?

Yes

No (Skip to Q5)

Don't Know

Other (please specify)

Question Title

* 3. If yes, how is the calling conducted?

In-house

Outsourced

Mix of both

Question Title

* 4. And what kind of calls and conversations do you use the telephone for? (Select as many as apply)

Donor development

Donor acquisition

Donor stewardship and thanking (with no specific financial ask)

Administrative calls

Other (please specify)