Affiliate Summit Influencer Survey Question Title * 1. Full Name OK Question Title * 2. Organisation Name OK Question Title * 3. Email Address OK Question Title * 4. Social Media Handles (please let us know any social media platforms you/ your company are on) Twitter LinkedIn Facebook Instagram Other OK Question Title * 5. Industry Sector PR Agency Brand Media Agency Influencer Agency OK Question Title * 6. How would you describe 'influencer marketing' An additional medium that is worth considering in the future A passing fad which will fade out A long-term and essential part of the media industry OK Question Title * 7. In the past have you used influencer campaigns for your brand(s)? No Yes OK Question Title * 8. How do you measure the success of your influencer campaigns? Positive Impact on brand Positioning/ Perception Engagement of the campaign (CPE) Increase in the brands followers Increase in direct sales Lead generation (CPL) Other Reach of the Campaign OK Question Title * 9. When planning your influencer marketing strategy, what are your key objectives? Brand association Increase sales Raise awareness OK Question Title * 10. How do you find influencers for your campaign? Social media tools Agency recommendations Word of mouth Manual Search Others OK Question Title * 11. Do you agree with influencers openly stating campaigns as "sponsored posts" or "paid promotions"? Stongly agree Agree Neither agree nor disagree Disagree Strongly disagree OK Question Title * 12. As a consumer would you want influencers to openly declare "sponsored posts" or "paid promotions"? Yes No I don't mind either way OK Question Title * 13. Have you used any of the below in your social media marketing campaigns? Facebook LinkedIn Twitter Snapchat Instagram YouTube Other OK Question Title * 14. What are the challenges you face whilst using influencer marketing campaigns? Lack of ROI Influencers time management was an issue Lack of post campaign reporting Campaign was time consuming Influencer was unprofessional No challenges Other OK Question Title * 15. What percentage of your companies marketing / PR budget in 2018 was allocated to influencer campaign? 0% Under 10% Between 10% and 30% Between 30% and 50% Between 50% and 75% Between 75% and 100% 100% OK Question Title * 16. What is your most important target market when planning influencer marketing campaigns USA Europe Asia Global OK Question Title * 17. Would you say that influencer marketing has increased your brand awareness? Yes No OK Question Title * 18. When choosing influencers, what do you look for? Content Style Cost Influencers affinity to brand Engagement rate Audience profile Number of Followers Impressions Other OK Question Title * 19. How would you compare and describe influencer marking spending in 2018 vs 2019 A drop The same A slight increase A significant increase OK Question Title * 20. What would you say are the reasons why you don't invest more of your budget into Influencer marketing? High cost Lack of understanding Company culture Lack of branding positioning Restricted budget High risk Lack of successful case studies Inability to measure ROI Reliance on traditional marketing and advertising other OK Question Title * 21. Are you planning to attend Influence at Affiliate Summit West 2019 Yes No OK DONE