Free-From Heaven Reader Survey June 2017

WIN! A GF cookery class at The Avenue Cookery School and a subscription to Free-From Heaven

The Avenue Cookery School is an independent, family-run cookery school, based in Wandsworth, South West London.

They offer a vast array of classes, including gluten-free and vegan. The classes and teaching focus on good food and fun, while the team of experienced chefs don’t teach from a cookbook, so you gain a real understanding of food, rather than
just following a recipe.

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* 1. Which magazines do you read?

Free-From Heaven

Gluten-Free Heaven

Both

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* 2. How often do you buy the magazine?

I'm a subscriber

I buy from the new stand every issue

I buy it occasionally

I buy it less than twice a year

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* 3. If you are not a subscriber, what would encourage you to subscribe?

Free Gift

Savings off the cover price

Other (please specify)

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* 4. If any, which of the following food magazines do you read?

Olive

Delicious

Sainsbury's

Healthy Diet

Vegan Food & Living

Vegan Life

Cross Grain

Good Food

Cook Vegetarian

Healthy Food Guide

Vegetarian Living

Other (please specify)

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* 5. Which categories are most relevant to you?

	Relevant	Take or Leave it	Not relevant
Gluten-Free	Gluten-Free Relevant	Gluten-Free Take or Leave it	Gluten-Free Not relevant
Dairy-Free	Dairy-Free Relevant	Dairy-Free Take or Leave it	Dairy-Free Not relevant
Sugar-Free	Sugar-Free Relevant	Sugar-Free Take or Leave it	Sugar-Free Not relevant
Vegetarian	Vegetarian Relevant	Vegetarian Take or Leave it	Vegetarian Not relevant
Vegan	Vegan Relevant	Vegan Take or Leave it	Vegan Not relevant
Paleo	Paleo Relevant	Paleo Take or Leave it	Paleo Not relevant
Low- FODMAP	Low- FODMAP Relevant	Low- FODMAP Take or Leave it	Low- FODMAP Not relevant
Raw Food	Raw Food Relevant	Raw Food Take or Leave it	Raw Food Not relevant
Healthy Recipes	Healthy Recipes Relevant	Healthy Recipes Take or Leave it	Healthy Recipes Not relevant

Other (please specify)

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* 6. Is your diet due to health or intolerance reasons?

Health

Intolerance

Preference

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* 7. If you don't suffer with any intolerances, why do you read Free-From Heaven/Gluten-Free Heaven?

I'm a general foodie

Health conscious

Weight conscious

To cook for friends and family

Other (please specify)

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* 8. Do you have children at home?

Yes

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* 9. If yes, do they have any of the following intolerances?

Gluten

Wheat

Dairy

Eggs

Soy

Nuts

Lactose

Other (please specify)

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* 10. How many recipes would you like to see in the magazine?

101

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* 11. How important to you are the following recipe sections:

	Very Important	Fairly important	Don't Mind	Not very important	Not Interested
Baking	Baking Very Important	Baking Fairly important	Baking Don't Mind	Baking Not very important	Baking Not Interested
Breakfasts	Breakfasts Very Important	Breakfasts Fairly important	Breakfasts Don't Mind	Breakfasts Not very important	Breakfasts Not Interested
Quick Dinners	Quick Dinners Very Important	Quick Dinners Fairly important	Quick Dinners Don't Mind	Quick Dinners Not very important	Quick Dinners Not Interested
Weekend Meals	Weekend Meals Very Important	Weekend Meals Fairly important	Weekend Meals Don't Mind	Weekend Meals Not very important	Weekend Meals Not Interested
Lunches	Lunches Very Important	Lunches Fairly important	Lunches Don't Mind	Lunches Not very important	Lunches Not Interested
Bread Recipes	Bread Recipes Very Important	Bread Recipes Fairly important	Bread Recipes Don't Mind	Bread Recipes Not very important	Bread Recipes Not Interested
Special Occasions	Special Occasions Very Important	Special Occasions Fairly important	Special Occasions Don't Mind	Special Occasions Not very important	Special Occasions Not Interested
Seasonal	Seasonal Very Important	Seasonal Fairly important	Seasonal Don't Mind	Seasonal Not very important	Seasonal Not Interested

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* 12. What do you think of the quality and variety of recipes?

Very Good

Good

Acceptable

Poor

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* 13. How many recipes do you try each month from the magazine?

none

1-5

6-10

11-20

* 14. Would you like more/less features in the magazine?

Less

The same

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* 15. Which features are you most interested in?

	Very Interested	Interested	Take or leave	Not Interested
Dietary	Dietary Very Interested	Dietary Interested	Dietary Take or leave	Dietary Not Interested
Expert analysis/Q&A	Expert analysis/Q&A Very Interested	Expert analysis/Q&A Interested	Expert analysis/Q&A Take or leave	Expert analysis/Q&A Not Interested
Child-focused	Child-focused Very Interested	Child-focused Interested	Child-focused Take or leave	Child-focused Not Interested
Lifestyle	Lifestyle Very Interested	Lifestyle Interested	Lifestyle Take or leave	Lifestyle Not Interested
Cooking tips	Cooking tips Very Interested	Cooking tips Interested	Cooking tips Take or leave	Cooking tips Not Interested
Nutritional advice	Nutritional advice Very Interested	Nutritional advice Interested	Nutritional advice Take or leave	Nutritional advice Not Interested
Reader stories	Reader stories Very Interested	Reader stories Interested	Reader stories Take or leave	Reader stories Not Interested
Product reviews	Product reviews Very Interested	Product reviews Interested	Product reviews Take or leave	Product reviews Not Interested
Latest diets	Latest diets Very Interested	Latest diets Interested	Latest diets Take or leave	Latest diets Not Interested
Celebrity interviews	Celebrity interviews Very Interested	Celebrity interviews Interested	Celebrity interviews Take or leave	Celebrity interviews Not Interested
Seasonal ingredients	Seasonal ingredients Very Interested	Seasonal ingredients Interested	Seasonal ingredients Take or leave	Seasonal ingredients Not Interested
News	News Very Interested	News Interested	News Take or leave	News Not Interested
Restaurant reviews	Restaurant reviews Very Interested	Restaurant reviews Interested	Restaurant reviews Take or leave	Restaurant reviews Not Interested
City guides/travel features	City guides/travel features Very Interested	City guides/travel features Interested	City guides/travel features Take or leave	City guides/travel features Not Interested
Taste tests	Taste tests Very Interested	Taste tests Interested	Taste tests Take or leave	Taste tests Not Interested
Competitions	Competitions Very Interested	Competitions Interested	Competitions Take or leave	Competitions Not Interested

Other (please specify)

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* 16. Which flours do use use most in your cooking?

Wholemeal

Rye

Spelt

Gluten-free blend

Other (please specify)

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* 17. Which (if any) sweetener or sugar alternatives do you use?

Natvia

Stevia

Honey

Truvia

Coconut Sugar

Xylitol

Agave

Splenda

Fruit Syrup

I don’t use sugar alternatives

Other (please specify)

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* 18. Which (if any) milk alternatives do you regularly buy?

Almond

Soya

Coconut

Hazelnut

Oat

Cashew

Pea

I don't use milk alternatives

Other (please specify)

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* 19. Where do you do most of your free-from shopping? Tick all that apply

Waitrose

Tesco

Morrisons

Sainsbury's

Asda

Marks & Spencer

Independent Stores

Ocado

Wholefoods

Farmers' Markets

Online

Health Food Stores

Other (please specify)

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* 20. How often do you buy the following free-from products?

	Every Day	Every Week	Every Month	Rarely	Never
Bread	Bread Every Day	Bread Every Week	Bread Every Month	Bread Rarely	Bread Never
Milk	Milk Every Day	Milk Every Week	Milk Every Month	Milk Rarely	Milk Never
Pasta	Pasta Every Day	Pasta Every Week	Pasta Every Month	Pasta Rarely	Pasta Never
Cereals	Cereals Every Day	Cereals Every Week	Cereals Every Month	Cereals Rarely	Cereals Never
Cakes	Cakes Every Day	Cakes Every Week	Cakes Every Month	Cakes Rarely	Cakes Never
Flour	Flour Every Day	Flour Every Week	Flour Every Month	Flour Rarely	Flour Never
Porridge	Porridge Every Day	Porridge Every Week	Porridge Every Month	Porridge Rarely	Porridge Never
Crisps	Crisps Every Day	Crisps Every Week	Crisps Every Month	Crisps Rarely	Crisps Never
Yoghurt	Yoghurt Every Day	Yoghurt Every Week	Yoghurt Every Month	Yoghurt Rarely	Yoghurt Never
Ice Cream	Ice Cream Every Day	Ice Cream Every Week	Ice Cream Every Month	Ice Cream Rarely	Ice Cream Never
Sweets	Sweets Every Day	Sweets Every Week	Sweets Every Month	Sweets Rarely	Sweets Never
Chocolate	Chocolate Every Day	Chocolate Every Week	Chocolate Every Month	Chocolate Rarely	Chocolate Never
Pastry	Pastry Every Day	Pastry Every Week	Pastry Every Month	Pastry Rarely	Pastry Never
Snack bars	Snack bars Every Day	Snack bars Every Week	Snack bars Every Month	Snack bars Rarely	Snack bars Never
Ready Meals	Ready Meals Every Day	Ready Meals Every Week	Ready Meals Every Month	Ready Meals Rarely	Ready Meals Never
Biscuits	Biscuits Every Day	Biscuits Every Week	Biscuits Every Month	Biscuits Rarely	Biscuits Never
Crackers	Crackers Every Day	Crackers Every Week	Crackers Every Month	Crackers Rarely	Crackers Never
Spreads	Spreads Every Day	Spreads Every Week	Spreads Every Month	Spreads Rarely	Spreads Never
Cheese	Cheese Every Day	Cheese Every Week	Cheese Every Month	Cheese Rarely	Cheese Never
Flour	Flour Every Day	Flour Every Week	Flour Every Month	Flour Rarely	Flour Never
Noodles	Noodles Every Day	Noodles Every Week	Noodles Every Month	Noodles Rarely	Noodles Never
Oatcakes	Oatcakes Every Day	Oatcakes Every Week	Oatcakes Every Month	Oatcakes Rarely	Oatcakes Never
Beer	Beer Every Day	Beer Every Week	Beer Every Month	Beer Rarely	Beer Never
Sweetener / sugar alternative	Sweetener / sugar alternative Every Day	Sweetener / sugar alternative Every Week	Sweetener / sugar alternative Every Month	Sweetener / sugar alternative Rarely	Sweetener / sugar alternative Never

Question Title

* 21. How familiar are you with the following brands?

	Buy regularly	Keep meaning to buy	Have trouble finding	Never heard of
Eat Real	Eat Real Buy regularly	Eat Real Keep meaning to buy	Eat Real Have trouble finding	Eat Real Never heard of
Schar	Schar Buy regularly	Schar Keep meaning to buy	Schar Have trouble finding	Schar Never heard of
Kirsty's	Kirsty's Buy regularly	Kirsty's Keep meaning to buy	Kirsty's Have trouble finding	Kirsty's Never heard of
Koko Dairy Free	Koko Dairy Free Buy regularly	Koko Dairy Free Keep meaning to buy	Koko Dairy Free Have trouble finding	Koko Dairy Free Never heard of
Nutribrex	Nutribrex Buy regularly	Nutribrex Keep meaning to buy	Nutribrex Have trouble finding	Nutribrex Never heard of
Nairns	Nairns Buy regularly	Nairns Keep meaning to buy	Nairns Have trouble finding	Nairns Never heard of
Natures Path	Natures Path Buy regularly	Natures Path Keep meaning to buy	Natures Path Have trouble finding	Natures Path Never heard of
Natvia	Natvia Buy regularly	Natvia Keep meaning to buy	Natvia Have trouble finding	Natvia Never heard of
Genius	Genius Buy regularly	Genius Keep meaning to buy	Genius Have trouble finding	Genius Never heard of
Pulsin	Pulsin Buy regularly	Pulsin Keep meaning to buy	Pulsin Have trouble finding	Pulsin Never heard of
Violife	Violife Buy regularly	Violife Keep meaning to buy	Violife Have trouble finding	Violife Never heard of
Plamil	Plamil Buy regularly	Plamil Keep meaning to buy	Plamil Have trouble finding	Plamil Never heard of
Livia's Kitchen	Livia's Kitchen Buy regularly	Livia's Kitchen Keep meaning to buy	Livia's Kitchen Have trouble finding	Livia's Kitchen Never heard of
Wadworth	Wadworth Buy regularly	Wadworth Keep meaning to buy	Wadworth Have trouble finding	Wadworth Never heard of
Free & Easy	Free & Easy Buy regularly	Free & Easy Keep meaning to buy	Free & Easy Have trouble finding	Free & Easy Never heard of
Graze	Graze Buy regularly	Graze Keep meaning to buy	Graze Have trouble finding	Graze Never heard of
Nakd	Nakd Buy regularly	Nakd Keep meaning to buy	Nakd Have trouble finding	Nakd Never heard of
Good Hemp	Good Hemp Buy regularly	Good Hemp Keep meaning to buy	Good Hemp Have trouble finding	Good Hemp Never heard of
Alpro	Alpro Buy regularly	Alpro Keep meaning to buy	Alpro Have trouble finding	Alpro Never heard of
The Coconut Collaborative	The Coconut Collaborative Buy regularly	The Coconut Collaborative Keep meaning to buy	The Coconut Collaborative Have trouble finding	The Coconut Collaborative Never heard of
BFree	BFree Buy regularly	BFree Keep meaning to buy	BFree Have trouble finding	BFree Never heard of
Newburn Bakehouse	Newburn Bakehouse Buy regularly	Newburn Bakehouse Keep meaning to buy	Newburn Bakehouse Have trouble finding	Newburn Bakehouse Never heard of
Hippeas	Hippeas Buy regularly	Hippeas Keep meaning to buy	Hippeas Have trouble finding	Hippeas Never heard of
Biofair	Biofair Buy regularly	Biofair Keep meaning to buy	Biofair Have trouble finding	Biofair Never heard of
Rude Health	Rude Health Buy regularly	Rude Health Keep meaning to buy	Rude Health Have trouble finding	Rude Health Never heard of
Delicious Alchemy	Delicious Alchemy Buy regularly	Delicious Alchemy Keep meaning to buy	Delicious Alchemy Have trouble finding	Delicious Alchemy Never heard of

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* 22. Can you tell us how much much you spend specifically on free-from products a week?

£1-10

£11-20

£21-30

£31-40

£41-50

* 23. Which of the following cuisines do you enjoy most:

	Really Like	Quite Like	Don't mind	Don't really like	Don't Like
British	British Really Like	British Quite Like	British Don't mind	British Don't really like	British Don't Like
Indian	Indian Really Like	Indian Quite Like	Indian Don't mind	Indian Don't really like	Indian Don't Like
Italian	Italian Really Like	Italian Quite Like	Italian Don't mind	Italian Don't really like	Italian Don't Like
Chinese	Chinese Really Like	Chinese Quite Like	Chinese Don't mind	Chinese Don't really like	Chinese Don't Like
American	American Really Like	American Quite Like	American Don't mind	American Don't really like	American Don't Like

Other (please specify)

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* 24. We're always looking to improve our web and social media. What platforms are most important to you in relation to food intolerance issues? (1 - Not important, 5 - Very important)

	1	2	3	4	5
Website	Website 1	Website 2	Website 3	Website 4	Website 5
Facebook	Facebook 1	Facebook 2	Facebook 3	Facebook 4	Facebook 5
Twitter	Twitter 1	Twitter 2	Twitter 3	Twitter 4	Twitter 5
Pinterest	Pinterest 1	Pinterest 2	Pinterest 3	Pinterest 4	Pinterest 5
Instagram	Instagram 1	Instagram 2	Instagram 3	Instagram 4	Instagram 5
You Tube	You Tube 1	You Tube 2	You Tube 3	You Tube 4	You Tube 5
Google+	Google+ 1	Google+ 2	Google+ 3	Google+ 4	Google+ 5

Other (please specify)

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* 25. How would you describe your knowledge of Free-From products?

I have a good knowledge of the products and know where to get them

I have a good knowledge of the products but struggle to find them

I feel I have a good knowledge, but would love to know about more Free-From products

It's all new to me and I'm trying to find out as much as I can

Any other comments

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* 26. How interested are you in attending a free-from cookery class?

I regularly attend classes

I would like to attend a class

I'm not interested

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* 27. What do you think about the advertising of Free-From products?

It's vital - one of the main ways I get to hear about new products

I like it because it makes me feel like my needs are being addressed

It makes my intolerance seem more acceptable and mainstream

I'm not really interested as I find out about products in other ways

I feel that companies that advertise are part of my community

Any comments?